Mondelēz International hire a Senior Category Brand Manager in Casablanca

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Exciting opportunity As Senior Category Manager Gum & Candy located in Casablanca.Main ResponsibilitiesBrand Management

  • Ensure that annual profit, volume and market share objectives are achieved for area of responsibility.
  • Set volume and value targets for relevant brands and revise it on monthly bases with the sales force to ensure that the brand full potential is met.
  • Implement brand marketing plans (advertising, media, and consumer) within marketing objectives and strategies while optimising marketing spending in line with equity team.
  • Manage day to day brand / agency team relationship
  • Manage brand performance against objectives and initiate plans to ensure that those objectives are fully met.
  • Identify marketing issues / opportunities and develop plans using ATL & BTL to defend competitive threats and grow the base business.
  • Propose and take corrective action when needed

Strategic Planning

  • Support Category Manager in developing brand strategy that is in line with the established business goals.
  • Implement brand strategies while ensuring Senior Management approval.

Innovation

  • Explore and support category Manager in identifying major opportunities for growth (NPD) and increasing profitability (productivity programs) in line with Regional Innovation Pipeline.
  • Recommend and implement most appropriate means of exploiting such opportunities while ensuring senior local Management buy-in.

Project Management

  • Lead and co-ordinate related departments/ parties/ agencies for effective and timely realisation of key projects through coordination with relevant stakeholders
  • Liaise with Sales to ensure a combined commercial plan is developed to hit our long term growth markets.
  • Conduct periodical trade visits to ensure that the market pulse is communicated to the full organization with key opportunities & issues addressed timely

Information Analysis

  • Analyse information in order to properly utilize data to anticipate competitive and consumer trends.

Consumer Communication

  • Demonstrates insight in judging proposals (consider objectives, purpose, brand values, consumer motivations).
  • Writes and delivers concise & compelling agency briefs and conduct briefing secession if needed.
  • Leads the development of strategically aligned and integrated communication campaigns.

Consumer Insight

  • Identify potential new and relevant consumer trends and share within the entire business.

Qualifications

  • BA degree in Marketing/ Business/ Economics
  • Strong analytical skills
  • Excellent Communication skills
  • Strong initiative & follow-up
  • Broad understanding of cross functional dependencies & processes
  • Minimum of 3 years’ experience in a managerial position within multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
  • Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
  • In-depth understanding of consumer needs

Important! : Cvlogy assure le relais des offres d'emplois à partir d'autres sites et réseaux professionnels de recrutement et essaie de sélectionner les offres les plus authentiques qui respectent un certain nombre de conditions. Les candidats sont invités à contacter les recruteurs en utilisant les adresses email qui figurent en bas des offres publiées et, qui par l'occasion, étaient indiquées par la société qui recrute. Cvlogy ne saurait être tenu pour responsable de données et renseignements inexacts qui figurent sur les offres d'emploi relayées!

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