Mondelēz International hire a Senior Category Brand Manager in Casablanca


Exciting opportunity As Senior Category Manager Gum & Candy located in Casablanca.Main ResponsibilitiesBrand Management

  • Ensure that annual profit, volume and market share objectives are achieved for area of responsibility.
  • Set volume and value targets for relevant brands and revise it on monthly bases with the sales force to ensure that the brand full potential is met.
  • Implement brand marketing plans (advertising, media, and consumer) within marketing objectives and strategies while optimising marketing spending in line with equity team.
  • Manage day to day brand / agency team relationship
  • Manage brand performance against objectives and initiate plans to ensure that those objectives are fully met.
  • Identify marketing issues / opportunities and develop plans using ATL & BTL to defend competitive threats and grow the base business.
  • Propose and take corrective action when needed

Strategic Planning

  • Support Category Manager in developing brand strategy that is in line with the established business goals.
  • Implement brand strategies while ensuring Senior Management approval.


  • Explore and support category Manager in identifying major opportunities for growth (NPD) and increasing profitability (productivity programs) in line with Regional Innovation Pipeline.
  • Recommend and implement most appropriate means of exploiting such opportunities while ensuring senior local Management buy-in.

Project Management

  • Lead and co-ordinate related departments/ parties/ agencies for effective and timely realisation of key projects through coordination with relevant stakeholders
  • Liaise with Sales to ensure a combined commercial plan is developed to hit our long term growth markets.
  • Conduct periodical trade visits to ensure that the market pulse is communicated to the full organization with key opportunities & issues addressed timely

Information Analysis

  • Analyse information in order to properly utilize data to anticipate competitive and consumer trends.

Consumer Communication

  • Demonstrates insight in judging proposals (consider objectives, purpose, brand values, consumer motivations).
  • Writes and delivers concise & compelling agency briefs and conduct briefing secession if needed.
  • Leads the development of strategically aligned and integrated communication campaigns.

Consumer Insight

  • Identify potential new and relevant consumer trends and share within the entire business.


  • BA degree in Marketing/ Business/ Economics
  • Strong analytical skills
  • Excellent Communication skills
  • Strong initiative & follow-up
  • Broad understanding of cross functional dependencies & processes
  • Minimum of 3 years’ experience in a managerial position within multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
  • Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
  • In-depth understanding of consumer needs

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