Recrutement Western Union d’un Senior Marketing Manager à Casablanca

Western Union is the market leader at a time when international money transfer has never been more relevant. We are constantly innovating and growing to reach more customers, in more countries—to move more money for a better world.

Today, Western Union’s unmatched global network is comprised of 15,000+ corridors, 500,000+ Agent locations with 100,000+ ATMS/kiosks, in 200+ countries and territories, reaching more than 1 billion bank accounts worldwide.

The opportunity

based in Casablanca, theSenior Marketing Manager Central Africa will report to the Regional Director West Africa. The Senior Marketing Manager is responsible for developing and implementing in-country marketing plans for this country or region – mostly involving the development and execution of advertising campaigns, consumer promotion, new product/service development, local marketing events and merchandising.

Key Responsibilities For This Role Include

• Develop and implement Regional and intra-country marketing strategies and activities (communication, pricing, media, etc)
• Develop and implement outbound marketing strategies and activities covering both country national and foreign residents (communication, pricing, media)
• This position is also responsible for providing marketing support to local agents
• Develop product offerings & services targeting the local consumers (/loyalty programs)
• Gather and analyze market information on local competitors, pricing, and new products
• Own and monitor and control marketing budget
• Own and manage partner agency relationships including objective setting, compensation and rewards, evaluation

About You

To be successful in this role you will be degree qualified and have several years’ experience in a similar scope, you will also demonstrate:

• Minimum of 7 years of relevant marketing experience,
• Track record of implementing core marketing programs,
• Developed skills in the area of business and marketing analysis and implementation of programs,
• Demonstrable experience in managing day to day relationship with Agencies,
• A high level of self-reliance and maturity, the position involves little direct supervision,
• In depth knowledge of the market of the specific country or region,
• The ability to work as part of a team and also independently,
• Excellent presentation and negotiation skills,
• Fluent in English and French (other languages specific to country or region are an asset).

What we offer

An interesting multicultural working environment with the ability to collaborate and link across borders with sector and technical experts in all parts of our business supported by cutting edge technology and systems.

The Pay

An attractive salary and benefits package is on offer depending on skills and experience, along with a discretionary bonus benefit.

To Apply

Growth and innovation are the story of our past, and they will define our future so if you are looking to be part of an exciting and innovative organization where your hard work can make a difference then please apply online – we’re looking forward to speaking with you.

Job Category

Marketing