At Schibsted and particularly within Avito.ma, we’re obsessed with optimizing our products to help people on their daily lives. It always makes us happy helping them find their first car, sell their play-station or buy their dream home.
In Morocco, we’re looking for an accomplished Insights & Trade Marketing Manager. The purpose of the role is to perform research and providing insights regarding the market, trends, competitors, potential and existing customer, and current campaigns.
We’re seeking a visionary person to build upon what we’ve achieved so far providing leadership in the mentioned areas to grow the business.
Our philosophy is built on keeping an open mind, challenging ourselves, and the status quo. The goal is to shape the future of the Internet in Morocco and worldwide. To achieve this, we recruit attitude in addition to technical skills. If you are entrepreneurial, ambitious with deep passion for data, we want to hear from you.
The position reports directly to the Head of Sales Enablement.
What will be your role?
Identify new market opportunities vs. current market penetration by performing extensive market research (either quantitative or qualitative) – studies need to be done based on specific visions (markets, industries…)
Competition analysis in terms of products, offers, pricing…
Provide full support to the Sales Force (OLC and Advertising) in terms of insights and data, based on:
o Internal questionnaires and surveys (generic composition studies, ad-hoc sectorial studies…)
o Focus groups organization and customer feedback
External research, including finding information from industry associations, statisticians, and marketing experts.
o Trade and B2B Marketing activities (events, customer feedback, ROI, added-value for the final client provided by Avito…)
Provide full support to the Head of OLC/Advertising in terms of Sales strategies Development
Complete concept-testing for new products in collaboration with the Product&Operations team and Avito’s Product & Tech teams
Assess client’s promotional needs and develop promotional plan
Build internal network within Schibsted in order to get information and benchmarks from colleagues across the Group
Qualifications :
Bac+5 in Marketing / Sales
Excellent knowledge of Avito’s Brand and strategy
Deep understanding of Avito’s Business Model and Sales Force requirements
Familiar with advanced statistical analysis and research methodologies
Team Player
Great written and oral communication skills
Great sense of organization and autonomy
Fluent in English
Passionate about the media/digital industry
What do we offer?
Possibility to be part of a company changing the Moroccan Internet industry & an evolution within an international group
Young and dynamic work environment
National & International evolution possibilities
