This role will be responsible executing the marketing plans that are tailored for assigned countries / channels in order to drive sales, optimize the cost effectiveness and deliver the right consumer experience. This marketing expert leverages country / account specific marketing plans to build execution strategies to successfully apply marketing programs within budget that maximize revenue and marketing ROI. Drive demand generation based on solid business understanding and financial acumen. Take full accountability of reviewing and signing off all marketing business cases aligned on the growth metrics of the area.
KEY RESPONSIBILITIES:
- Procure and assimilate consumer behavior into insights within the context of your areas profile to drive informed marketing action plans.
- Maximize ROI on future activities by measuring and optimizing marketing campaigns and promotions performance
- Anticipate and discover competitor’s activities and adjust marketing programs to counter.
- Analyze the partner’s existing marketing capabilities in order to recognize and execute on specific local
- Implementation & Positioning of Product Plans to grow sales.
- Create medium and long-term marketing execution plans that maintain channel momentum through the product life cycle
- Align to seasonal planning guidelines to ensure readiness and execution in market
- Anticipate needs of the selling seasons and industry trends by creating a forecast plan
- Product expert for channel
- Build integrated campaign plans, and strategically leverage digital and in-store tactics to maximize partner/HMD revenue potential.
- Deploy storytelling skills, ensure clear marketing messages and leverage brand and product positioning to emotionally connect with consumers and drive demand
- Articulate to the channel and stakeholders how past tactics performed and build upon successes and/or failures to continually optimize our marketing efforts.
- Marketing activities execution & seamless integration between Marketing, Sales, Operations
- Project Management for end-to-end successful promotions & Trade events
- Provide product and marketing expertise while optimizing for the partner’s / channel’s objectives in order to increase partner trust in HMD – The Home of Nokia Phones
- Own and project manage marketing plans with seamless integration and execution, validating the correct plan for each assigned channel
- Leverage partner / Operator-specific plans to build execution strategies
Background:
- You will have a minimum of 5 years commercial experience, the majority of which will have been spent in a marketing role
- Experience of mobile telecommunications and/or consumer goods is a distinct advantage, as is experience of working within a start up environment
- Candidates must have experience developing and driving partner and/or consumer marketing (including focus on digital) strategy and execution
- Be able to effectively drive cross-matrix communication and cooperation, using strong communication, project management, and organizational skills
- Possess a personal passion for marketing
- Excellent collaborator in driving leadership across partners & Channel
- Deep marketing thought leadership and knowledge of marketing strategy, tactics and portfolio investment and ROI optimization approach
- Deep insight, including the competitor landscape, emerging trends, knowledge of partner business models, best-in-class marketing and overall growth opportunities;
- Ability to engage and influence at senior levels
