- Identify mid and long term marketing strategies for the categories under responsibility,
- Developing and executing the yearly activity plan inline with marketing strategies,
- Developing communication strategies & Define media plan together with Media Management in all channels (TV, radio, newspaper, PR, POP, sponsorship),
- Managing relations with international or local third parties: creative, media, BTL & PR agencies,
- Share and implement best inovation & activation practices accross all channels trade, media & direct to consumer,
- Maximise a market share and make sales team run for objective growth,
- Ensure implementation of recommended consumer prices,
- Competitor analysis to senior management (Market shares, shelf prices, promotional activities, communication campaigns, PR activities, new product launches),
- Proposing and implementing necessary market researches after monitoring brand performances (performance tests, pre and post ad reports, customer satisfaction index etc.),
- Define yearly budget split and allcoate budgets over project,
- Hold and monitor the budget monthly & yearly and all the process related to budget spend.
