Job Purpose:
Critical role in championing and driving the planning and the Sales & Operations Planning (S&OP) process for Lubricants in Morocco including:
- Managing lubricants S&OP process in Morocco and for Export, ensuring product availability, stocks optimization and customer satisfaction across all business channels (B2B, B2C, Retail).
- Providing planning support for the development and implementation of the Lube’s Marketing/Sales Plan, supporting in the implementation of the plan through capacity planning and business and commercial prioritization.
Principal Accountabilities:
Sales & Operations Planning:
- Lead the execution of the Lubricants S&OP processes for the entire company : Morocco and Export
- Coordinating all facets of the S&OP process to provide an optimum customer Service level and working capital performance as defined by the organization’s business operating plans and strategic objectives
- Partnering with the marketing and sales, to ensure the demand consensus process delivers an agreed upon, workable volume forecast (mid and long term); Ensuring gaps and overlaps are addressed, scenarios are completed and issues appropriately escalated to meet business objectives
- Work closely with other key functions, including Finance, Purchasing, Customer Services, Marketing, Sales and Operations to ensure that the appropriate data is available and accurate to be reviewed at the S&OP process meetings
- Lead the S&OP management reviews, prepare all data and metrics for review, identify gaps and scenarios that must be presented, guide final decision making on open items and trade-offs, and prepare escalations for executive review where appropriate
- Manage the stocks when implementing sales & marketing activities
- Manage supply when launching products, replacing products
- Business analysis to challenge business forecast, based on actuals, ongoing & scheduled activities
- Owning the forecast provided by the business FPs, aligning this with Sales Managers expectations and identifying any new market intelligence activities
- Drives improvement of all steps in the S&OP process
- Manage direct export in order to contribute to the lubricants sales targets
Marketing Planning:
- Development and maintenance of the rolling 12-month marketing plan, continuously applying and integrating the latest facts, insights, analytics and trends to yield a plan of marketing activity that can be confidently relied upon to deliver and exceed the marketing goals and targets
- Work with marketing to prepare and maintain marketing budgets, including clearly annotating and tracking allocation by multiple attributes (e.g. channel, segment, product, spend category, campaign reference, etc.)
- Use multiple data sources to proactively analyze information and identify relevant opportunities for the Marketing/Business Managers to enable them to continuously improve performance and ROI
- Provide regular and ad hoc analysis on actual vs plan performance, in line with annual and quarterly business planning and review cycles
- Work closely with all Commercial to ensure budgets are managed and prioritized, using MI and business performance to provide appropriate challenges
- Assist in the prioritization of conflicting priorities and challenges
- Understand and take into account the full Customer Journey, use this information to guide and influence decision making
- Ensure all relevant internal and external stakeholders have visibility of marketing plans to achieve buy in and seamless integration
- Ensure our customers are at the heart of everything we do
Required profile:
- Excellent presentation, delivery and execution skills.
- Extensive knowledge of Marketing, the customer engagement lifecycle and business planning in a complex, multi-faceted business (experience of this in an FMCG industry is particularly an asset).
- Expert level Excel and database skills.
- Experience with Marketing tools and technologies, including resource management and business intelligence systems and services.
- Excellent written and oral communication and presentation skills with a demonstrated ability to work with cross-functional teams and to encourage and support others to achieve their objectives.
- Strong resource, planning & financial management.
- Results oriented with strong time management skills, highly organized and driven to succeed
- Strong Customer focus.
- Degree level education and professional qualification plus relevant vocational experience.
- Ability to work in a rapidly changing environment under tight timelines. Comfortable with ambiguity. Self-starter.
