Purpose of the job:
The purpose of this role is to manage the advertising and promotional activities across the department and organization. This role is also responsible to take initiatives to measure, enhance, and enrich the position of the company, its branding and marketing initiatives through various goals and objectives.
Key Accountabilities
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- Plan marketing objectives / campaigns for the the company & its markets.
- Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.
- Develop unique value propositions, business partnerships and call to action oriented advertising targeted towards key customer segments that increases brand awareness.
- Plan, direct and implement multi-channel marketing initiatives across advertising sponsorship, PR, direct communications, social media and web content.
- Responsible for the development and production of analytical reports and processes to support sales programs and demonstrate ROI.
- Conduct and present competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
- Implement the overall business and marketing strategy in term of cost effectiveness , advertising presence and consistency within Air Arabia network
- Conduct research, survey & analysis particularly in key markets and develop response action plans wherever required to evaluate the customer profile and market condition in order to determine the needs which further aids in creating a well-targeted campaign.
- Manage a team of marketing executive and coordinator on a daily basis to improve their knowledge and performance “ coaching – evaluation “
- Contribute and enhance the creatives and design process and outcome.
- Work closely with sales and revenue to ensure the most effective sales promotion activities within Air Arabia network i.e. tactical campaign – BTL – mall promotion – online advertising – POS –branding campaign.
Qualifications, Experience & Skills
- Qualifications and Experience:
· University Degree is a must
· Minimum of 7 years’ experience in marketing, advertising and media industry on a management role
Skills:
- Must be results driven,
- Adequate communication and human management skills.
- Multi-functional personality
- Ability to travel frequently
- Ability to work late hours
- Active and action oriented
