Who we are:
Jumia is Africa’s leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.
Founded in 2012, Jumia’s mission is to revolutionize the concept of shopping by providing customers with the best online shopping experience through a wide range of products categories including mobiles & tablets, computers, electronics, home & living, fashion, sports, health & beauty, grocery and others.
Africa is one of the fastest growing economies in the world, offering excellent opportunities in a vibrant and booming environment. Its economic growth has enabled innovative businesses to flourish and this is where Jumia steps in.
We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey
Chief Marketing Officer Jumia Morocco
The CMO is the full owner of the marketing strategy and deliverables. He will be managing a team of marketing specialists for all categories and channels.
Along with the CEO, the CMO is the key point of contact for Jumia top management marketing related decisions.
Eventually, the CMO is responsible for the organisation of marketing activities, the development and delivery of a fully integrated marketing strategy for the business.
Main responsibilities:
- Identify Jumia’s target and positioning
- Set marketing objectives, strategy and action plans
- Define a marketing strategy including online and offline marketing targets in order to boost our reputation, traffic, assortment and sales
- Analyze KPIs and brand tracker
- Analyze our positioning vs competitors
- Manage marketing budget and diversify investments in a strategic way
- Lead online advertising operations including display, SEM, SEO, community management, email marketing and PR
- Lead offline advertising operations including TV, Radio,PR and events
- Manage all communication partners (media agencies, design, production…)
- Analyze online and offline campaign performances
- Define a strategy to develop our presence on social networks and deploy action plan.
Skills required:
Desired Background and experience
- Master’s in top business or marketing schools
- 5+ years professional experience in communication/marketing
- Masters marketing processes from planning to executio
- Experience in communication agencies as a strategist is a plus
- Experience in digital marketing is a plus
- Strong english skills.
Expected personal skills
- Strong management and inter-personal skills
- Exceptional communication skills
- Strong data analysis, strategic and communication skills.
- Very detail oriented
- Ability to anticipate, structure and organize
- Autonomous
- Resistant to stress
- Finding simple solutions to complex problems.
What we offer:
- A unique experience in an entrepreneurial, yet structured environment
- The opportunity to become part of a highly professional and dynamic team working around the world
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures.
