The ideal candidate will lead regular category analysis to action recommendations and drive category activation planning to execution between category team and Sales force.
Reporting to the Country Category Manager, you responsibilities will be as follow:
- Set up the yearly/quarterly consumer & shopper activation planning cycle in line with Sales and Customer Needs.
- Manage the Quarterly Business Review to drive the effectiveness of the POP strategy & execution.
- Coordinate the ICP process and ensure cross functional participation and alignment and ensure quality and timeliness of inputs/output
- Support category manager for annual forecasting of Generic POS spend
- Lead quarterly & monthly operational review to make sure execution tasks are done on time.
- Ensure the follow up on the execution process of all category activations.
- Monitor and review the category performance against targets to provide key input into quarterly reviews.
- Conduct deep analysis on Nielsen data for category & competition to guide category team for robust plans.
- Ensure monthly pricing tracking of our brands & competition (promotional & non promotion pricing) to provide key inputs to category on pricing strategy.
- Manage collation and execution of ROI analysis for consumer & shopper activities
- Provide recommendations to improve ROI.
Required Qualifications & Experience:
- Bachelor’s degree in business/marketing; a graduate degree is a plus.
- 6+ years commercial experience of channel & category sales development and preferably Sales.
- Very strong analytical and organizational skills.
- Capacity to anticipate & plan ahead is a Must.
- Strong interpersonal and cross-functional project management skills required.
- Understands trade and channel dynamics in Morocco
