The Marketing Manager is responsible for leading and contributing to projects that drive,
positioning in new market, revenue growth and client loyalty.
The Marketing Manager will report directly to Group Marketing and Communications Director and
will closely work with business development teams and Communications teams.
The Marketing manager will be responsible for:
- Structuring the solutions offers and the positioning for each market / audience
- Go to Market programs definition, campaigns and events implementation, and the results
for three purposes:
– Awareness
– Lead generation
-Loyalty
- Developing Sales content and sales collateral
- Positioning Intelcia as a thought leader in some expertise areas in collaboration with with
communications and digital team
- Designing ad-hoc campaigns, events to support specific sales needs
This role will work across functions and, interact with clients, vendors, and senior leaders.
Qualifications
-Experience: at least 5 years’ experience in marketing and communications – Services sector
Language: French & English
-Education: Management / Marketing / Sales
-Marketing Knowledge
- Demonstrable experience in marketing together with the potential and attitude to learn
- Proven experience in identifying target audiences and in creatively developing and
leading across channels marketing campaigns that engage, educate and motivate
- Up-to-date with the latest trends and best practices in online marketing and
measurement
Skills:
- Business analytics
- Results driven
- A sense of aesthetics and a love for great copy
- Communications
- Cross group collaboration
- Curiosity
