Description
The Perfect Store Retail Lead will be responsible of developing the Channel strategy and lead the execution of this strategy by the regular monthly follow up and the needed analytics/ shopper insights. Furthermore, he/she will need to deliver flawless & best in class Execution of Trade plans (trade terms & visibility materials…)
Main Responsibilities
- Accountable for channel tracking, analyzing and ultimate achievement of internal distribution targets in Retail
- Accountable for the quality of in-store execution within the Retail channel.
- Leads the Perfect Store Agenda in Retail ensuring high standards of execution, coordinating with sales operations, head of channel and field.
- Accountable for aligning Sales revenue managers with channel input and opportunities and sign off all updates/ changes he/she is recommending to be applied in the guidelines.
- Accountable for driving deployment of POB (Point of Buying) solutions within the channel in line with the guidelines (Planogram, customer classifications, location and threshold).
- Cascades in-store visibility guidelines to the field force and drives the sales organization towards flawless execution in-market leveraging supervision tools, audit program and incentive program.
- Leads the development of permanent and temporary display solutions (provide through brief, feedback on technical drawings of the solutions, test samples in outlets and sign off final designs).
- Sets and cascades the deployment targets to field team and tracks actual deployment versus set targets.
- Develops and ensures proper implementation of channel trade programs, promotions and trade terms.
- Develops all required tools and process to ensure adherence to Perfect Store Programs (e.g. customers participation tracking in the programs).
- Lead Competitive Intelligence tracking for respective channels (Modern Trade & Retail)
- Owns and ensures the execution of the channel trade activation calendar; integrate categories activities into channel calendar and ensure proper communication through a monthly trade letter and in-market implementation.
- Coordinates & Aligns Budget Spends with Sales Revenue Managers per category & per channel.
Qualifications
- Degree from Top University in Business.
- Mininimum of 3 years’ experience in trade marketing in an FMCG company. Perfect Store experience most desirable.
- Fluency in English, Arabic & French.
- Proficiency in MS office.
- Experience of working in a multicultural teams and environment.
- Team Player; ability to support and lead to achieve common goals.
- Strong Communication and Presentation skills.Problem solving Proactive and resourceful in solving problems, offering innovative and practical solutions in dynamic environment.
