GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.Role Summary/PurposeThe Modality Leader is accountable to grow sales revenue and margins for the Molecular Imaging product range and drive the New Products Introductions for Life Sciences – Core Imaging in Africa.Essential ResponsibilitiesThe Modality Leader drives a coherent product differentiation and commercial strategy for their assigned product/product range or segment and optimizes the use of resources in conjunction with the Africa Marketing Leader and the Africa Commercial Operations Leader to cover market potential for his/her product/product range or segment to achieve the Operating plan.The modality leader works closely with the product teams and update them upstream of evolving market and customer needs to build strategies adapted to local market dynamics and opportunities.Reports to: Africa Regional Commercial Manager LS-CIFinancial Performance
- Is accountable to achieve the quarterly and yearly Product P&L Operating Plan targets (Sales, Margin and Cash (where applicable).
- Is accountable for timely and accurate forecasting of pipeline and sales per the normal reporting cycles within the Product Business unit and Geographical Region.
- Provide input to and contribute to the formulation of the yearly business planning cycles for within their Product Business Unit and Geographical Region e.g. Blue Print.
Customer, market and Product expertise
- Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms.
- Continuously update their understanding the customers changing clinical and/or operational issues and challenges.
- Understand and analyze market dynamics and competition to develop business opportunities for the Sales & Operations teams and account teams in the geography Provide ongoing feedback to management, product and marketing teams.
- Lead, educate, coach and direct the differentiation (position, value proposition and key messages) of their products within their assigned territory. Act as referrence point to the sales & operations managers regarding differentiation of their products. Continiously positions the value of their product within the relevant GEHC care areas/disease areas.
- Know, interact and develop the strategy with Key Opinion Leaders in product relevant care areas; manage professional relations with key customers, academia, government & administrative bodies in order to ensure understanding of needs and that GEHC product value proposition is differentiated in the minds of these key customer groups. Nurture relationships with professional society stakeholders.
- Ensure and validate up to date knowledge of product positioning and differentiation messages the sales& operations teams.
Sales Management
- In conjunction with relevant marketing and sales & operations teams, determine the market potential for their product/product range or segment and prioritize the opportunities.
- In conjunction with Sales & Operations Manager, align territories to market potential and priorities
- Is responsible to set appropriate operating plan targets based on their product market potential, for the Indirect Channel Partners.
- Is responsible for driving optimal operating mechanisms to monitor and track progress of opportunities in the pipeline as well as forecasting performance against Operating Plan, with Indirect Channel Partners.
Promotion Compliance
- Adhere to and uphold highest standards of promotion compliance to relevant international and local Regulatory and GE Healthcare Promotional Codes
- Adhere to all applicable GE and GE Healthcare promotion compliance policies, codes and training requirements
- Identify and report any quality or compliance promotion concerns and take immediate corrective action as required.
Qualifications/Requirements
- Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
- Complete all planned Quality & Compliance training within the defined deadlines
- Identify and report any quality or compliance concerns and take immediate corrective action as required
- Knowledge and understanding of all Global Privacy and Anti-Competition Policies
- Knowledge and understanding of all Environmental Health Policies (including but not limited to GE Healthcare EHS Policies, GE Healthcare Fleet Rules, etc.) and operate within them to ensure that no company policy or Country / Int’l Law is broken
- Drive continuous improvement on all related processes, work instructions, and procedures to ensure ongoing standardization and simplification of the Quality Management System.
Required Qualifications
- Education to Bachelor Degree level.
- Experienced in Sales Managment/ Marketing within the Healthcare industry.
- Strong business acumen; financial and organizational skills.
- Advanced negotiation, problem solving and influencing skills.
- High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships.
- Ability to energize, develop, and build rapport, collaboration and influence within an organization.
- Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward-thinking and customer-first attitude.
Desired Characteristics
- 3 to 5 years of experience in Business oriented roles.
- Fluency in English and French language.
- Pharmaceutical or Bio-sciences knowledge.
- High work standard and quality.
- Reliable, responsive, attentive to detail.
- Excellent communication skills.
- Direct and/or Indirect management experience; managing in a matrix organization.
- Strong track record in high technology product sales / solutions
